Atletico Madrid comes under American ownership after a deal with ASC

Atletico Madrid is about to come under American ownership.

Who are the new American owners of Atletico Madrid?

The Spanish giant announced on Monday that Apollo Sports Capital, an asset manager, will become the club’s majority shareholder early next year. No financial details have been disclosed.

As part of the agreement, current CEO Miguel Angel Gil Marin and President Enrique Cerezo will remain in their positions to ensure “continuity of vision and leadership,” the two parties said in a joint statement.

The statement also said the deal for Atletico “is not part of a multi-club control and ownership strategy.” “The investment by ASC will strengthen the club’s position among football’s elite and support its ambition to deliver long-term success for millions of fans worldwide,” Atletico and Apollo said.

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“As long-term investors, ASC and the existing shareholders will work with Atlético de Madrid’s management to increase its financial strength, sporting competitiveness and community impact.” Apollo Sports Capital has also invested in the Madrid Open and Miami Open tennis tournaments.

The company said it «intends to invest additional capital to support the club’s long-term plans, including further investments in Atlético de Madrid’s teams and in major infrastructure projects», including the development of the Ciudad del Deporte, a sports and entertainment district adjacent to the Metropolitano Stadium.

Atletico, coached by Diego Simeone since 2011 and currently fourth in the league, are 11-time Spanish champions – most recently in the 2020/21 season. The team reached the final of the Champions League in 2014 and 2016, losing to Real Madrid both times.

Rob Givone, portfolio manager at ASC, described Atletico – founded in 1903 – as “one of the greatest sporting institutions in Europe.”

Published on November 10, 2025