The All India Football Federation (AIFF) on Friday held a pre-bid conference to listen to potential commercial partners for the Indian Super League (ISL) 2025-26.
The meeting was held virtually at 2 pm in the presence of AIFF President Kalyan Chaubey and Deputy General Secretary M. Satyanarayan and some other federation officials.
Four major broadcasters were present at the meeting: FanCode, Sony Sports, Sea Sports and British media group Two circles.
«The meeting lasted about an hour and various aspects of the RFP (Request for Proposal), from the realm of distribution to streaming, were discussed. It was a patient discussion,» a source said. Sports stars.
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Sea, Sony And FanCode have all previously been part of the Indian football broadcasting ecosystem, with Sony previously broadcasting the Durand Cup and the I-League.
FanCodemeanwhile streamed the men’s football team’s CAFA Nations Cup matches and AFC Asian Cup qualifiers last year.
Seaon the other hand, was the commercial partner of India’s premier men’s division – then the I-League – between 2005 and 2014.
Two circlesbased in Britain, was the only foreign company at the meeting.
Founded in 2011, the company initially started as an international sports and entertainment marketing company and expanded into live production and streaming after acquiring Spring Media Group in 2024.
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Having also acquired platforms such as KORE Intelligence and Staylive, Two Circles has had commercial partnerships in the past with the Professional Squash Association and Scottish Premier Division side Aberdeen FC.
There remains one interested broadcaster Doordarshanbut he was not present at the meeting.
However, it is clear that some interested parties are not yet fully convinced about submitting the offer.
The Federation issued the RFP on January 18 and will accept any questions about the document until January 27. The deadline for submitting the bid is February 1, 2026.
Published on January 23, 2026
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