YouTube struck a World Cup deal with FIFA on Tuesday, allowing broadcasters with rights to stream game action live on the video platform that offers access to young viewers worldwide.
FIFA has announced a ‘game-changing partnership’ that will encourage World Cup rights holders to broadcast the first ten minutes of matches during the tournament from June 11 to July 19 – essentially a starter that encourages young fans to then watch on traditional channels such as network TV.
In addition, broadcasters will be able to “stream a select number of matches in full on their YouTube channel, allowing them to reach and promote a global audience where they can watch more of the competition,” FIFA said fdsm.
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The value of the deal to FIFA has not been disclosed.
FIFA also promised to share some of its World Cup archive on YouTube, “including full matches from the past and many more iconic moments in the history of the sport.”
YouTube was a lower-level sponsor during the 2022 World Cup in Qatar in a deal that promised “creators on the ground will capture great behind-the-scenes content from the FIFA World Cup.”
At the upcoming World Cup, co-hosted by the United States, Canada and Mexico, FIFA will give “a global cohort of YouTube creators unprecedented access” around the 104-match tournament.
Published on March 17, 2026
