FIFA World Cup 2026: Toronto cuts entry price, approves free general admission for World Cup fan festival

Toronto has reversed its plan to charge fans to attend the World Cup fan festival, with city council approving a revised model that includes a free general admission option, after some councilors objected that the proposed $10 fee broke an earlier promise.

City staff had proposed a plan last week to introduce $10 general admission tickets to the event. The festival, which will include live match broadcasts, food and entertainment, was originally promoted by the city last year as a “free and inclusive space” for fans to enjoy matches during the World Cup from June 11 to July 19.

However, after objections from some councillors, who expressed concerns about affordability for residents, Toronto Mayor Olivia Chow asked staff this week to reconsider the ticket proposal.

City staff released a report Wednesday proposing that of the 20,000 general admission tickets available each day, 15,600 will be free and 500 will be reserved at no charge for community groups. There will also be 3,900 premium tickets available daily, priced between $100 and $300.

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In the original report last week, staff said the ticketing plan was necessary as a crowd control measure and to help cover costs associated with an “enhanced fan experience.”

“Fan Fest should be free for general admission,” Chow told reporters this week before the City Council voted 18-3 to approve the revised plan. “We can offer VIP packages for those who want them, but the gates must be open to everyone.”

Toronto, one of 16 cities in Canada, the United States and Mexico hosting matches for the 48-team World Cup, will host six matches.

Published on April 24, 2026