What is ‘Play ON’, the sponsor on Liverpool jersey in Premier League match against Manchester United


The Liverpool FC shirt shows a different logo on the front of the shirt in the Premier League 2025-26 match against Manchester United at Anfield on Sunday.

The Merseyside club is sponsored by Standard Chartered, but this match will feature ‘Play ON’ on the front of the Liverpool players’ shirts. Find out why that is?

The British multinational bank and Liverpool are collaborating again this year on a special initiative focusing on ‘Play On’ – a joint initiative designed to encourage young girls to stay involved in sport.

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For select matches at Anfield in October, the Standard Chartered logo will be replaced by the ‘Play ON’ badge on the players’ shirts.

What is Play ON?

The campaign aims to raise awareness of the barriers girls face in pursuing sports participation and the positive impact this can have on their development and future opportunities.

Launching in 2023, Play ON will address the issue of young girls dropping out of sport, highlighting the wider benefits that staying active and involved in sport can bring both on and off the pitch.

Published on October 19, 2025



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