Why is the new house of Everton Hill Dickinson Stadium called?

Everton started a new era in the shiny Hill Dickinson Stadium with fireworks and towering blue smoke plumes on Sunday, 133 years until the day since Goodison Park had been opened.

Iliman Ndiaye led to bedlam in the new location when he tapped in the cross in the cross of Jack Grealish in the 23rd minute for the first competitive goal in the stadium against Brighton and Hove Albion.

The new arena of the blues is called Hill Dickinson Stadium, but why, who is Hill Dickinson?

Why is the new house of Everton Hill Dickinson Stadium called?

Hill Dickinson is a law firm established in Liverpool, founded in 1810 – 68 years for the football club. Everton’s new stadium is called Hill Dickinson Stadium because the club has entered into a long -term agreement for name rights with the company.

Everton said that the partnership is «a long -term agreement» and «one of the largest stadium appointment rights in Europe».

NameterEs deals are a usual practice in modern sports, where clubs sell the name of their stadiums to business sponsors to generate considerable income.

The partnership also has a deeper, historical connection. One of the founders of Hill Dickinson’s predecessor company, Cuff Roberts, was William Cuff, a former chairman of Everton Football Club. This shared history and local connection with Liverpool were cited as key factors in the agreement, making it a suitable partnership for both organizations.

Where is the stadium?

Hill Dickinson Stadium is located in Bramley-Moore Dock in Vauxhall in Liverpool. Bramley-Moore is a former commercial dock.

With 52,888 seats, the stadium is now the eighth largest in England and the eleventh largest in Great Britain. It will also be a guest location for UEFA Euro 2028 and the Rugby League Ashes 2025.

Published on August 24, 2025